Choosing a typo, simulated texts, non-matching elements and small typing mistakes are part of the creation process of a graphic image. However, such are never shown. In this case, we decide to showcase them to create the Pre-Blancs 2017 campaign; the promotional events of the Blanc Festival.

Thus, an unfinished poster or a poorly composed Twitter header are some of the elements which show that a new edition of the Blanc Festivals graphic image is under design. 

It is a challenge to give the go-ahead to an unfinished campaign. In this case, concept wins aesthetics.
Blanc Festival
Photography: Slvia Poch
Photo event: Mart Pujol